8th March 2023
Ever been completely transfixed by the bewitching photographs that grace the pages of Vogue, Elle, or Vanity Fair? Well, that’s the power of a fashion photographer. Taking the ordinary and completely transforming it into an enchanting photograph with their creative minds. The much-coveted genre of fashion photography devotes itself in creating gripping shots that captures a spectator’s attention and channels it toward the fashion items displayed in the photograph often for the purpose of selling it. So, if you love the world of fashion and photography equally, then this is the place to be. Here are the skills you must gather or polish if you want to excel in the highly competitive field of fashion photography.
If you are fixated on taking fashion photography as your profession, then you also have to start working for it to bring your dream to life. Take baby steps and start by studying as many fashion magazines as you can. Have an eye for detail. Go through older magazines from say a decade ago to see the changing trends both in fashion and how it is photographed. And, to really learn the craft you must enrol yourself in a fashion photography institute in Delhi because this genre of photography needs professional guidance more than others for sure.
Most fashion assignments are conducted in a studio, and you probably know that already if you are an avid follower of fashion magazines. So, one not only needs advance knowledge of lighting but also needs to know how to work well in a studio environment with flash and speed light. You should be able to make good use tools such as reflectors, dishes, and soft box to highlight and bring out the best in the snap.
The right posing not only makes a photograph aesthetically pleasing but also has the power to bring the fashion item under spotlight. When you are starting out it is a good idea to take inspiration from others and create a reference board in your board which can come handy to direct your models. You should also learn what kind of pose goes with what kind of setting you are in or the kind of item that the brand is intending to sell or the audience you are aiming to target.
It is also of extreme importance to build a good rapport with the model, so they feel comfortable with you photographing them and the shoot becomes a collaboration of creative minds.
Do not give into rules and forget that photography is an art and art is all about bending the rules and creating new boundaries. Most well-known photographers in the world are known for their uniqueness that reflects in their work. So, try new techniques, make the most of your creative thinking, try new locations and styles to create your own niche which will set you apart and make you stand out from the rest.