14th March 2023
Product photography is quite influential when you are trying to persuade people to purchase a product. It has been estimated that people only remember about 20 percent of written material as compared to 80 percent of visual stimuli. The power an image has cannot be ignored easily. Therefore, if you are not incorporating great pictures of your product, you might be affecting the sales negatively.
One of the truths of e-commerce is that if the stuff looks good, people will be interested in buying it. To learn this awesome art, check out the best product photography classes in Delhi.
In this blog, we are going to discuss some of the tips that you need to consider in order to make sure that you have outstanding product photos.
Tip #1: Natural lighting and artificial lighting have their own advantages and disadvantages, but you will have to know the differences clearly. In case of artificial lighting, you will have the ability to use a higher shutter speed for manipulating the quality and sharpness of the final photograph. You can also incorporate strobe flashes in case of artificial lighting. These light outbursts help in saving energy and is great for product photography.
On the other hand, natural lighting is known to create great mood lighting as well as scenery lighting. In case of products like outdoor lawn equipment, natural lighting will provide a better feel. This makes it more appealing to potential buyers.
Tip #2: If the product is unique, people will be more interested in purchasing it. This also increases the trust people have on the company. High quality photos are useful in helping build this trust. It not only makes the product appealing, but it allows the customer to have a fuller experience. Another factor you need to consider is alternate views. The product can be an outdoor equipment, clothes, furniture, or accessory; it should allow the customer to view himself/herself with the product. Product photography courses in Delhi aim on teaching such skills to students in a classroom experience.
Tip #3: Most of the products displayed online are available in different models, sizes, colors, etc. Only listing these styles would not be enough for desired sales. Customers will have difficulty in visualizing the product if the specific size, model, or colour is not displayed to them. No customer is fond of surprises when they put their money in some product. Therefore, multiple photographs are important for increasing the customer satisfaction and their loyalty towards the company.
Tip #4: Many people may want to take pictures of their products themselves as the work of a professional product photographer is underestimated. But in the long run, it is crucial to understand the role of money and time especially when you aren’t familiar with the work of high-quality camera along and several other expensive photography equipment. Depending on your budget, you can decide if it is a better choice to hire a professional product photographer.
Taking better photos will ensure more clicks as well as sales. Only excellent product photography can make that happen.